A New Vision

When your November Window Fashions magazine shows up in your mailbox, be ready for a new Vision. We're changing the name to Window Fashion Vision - but it's more than that.

"We are raising the bar. We are on a mission to elevate window fashions in the minds of designers and consumers," said Grace McNamara, president and CEO of Grace McNamara Inc., parent company of Window Fashions magazine. "The re-design and re-naming of our product better represents what we have to offer, which is the industry vision for our readers and advertisers. We are the voice, the views, the 'vision' of the industry.""There is much we in the window fashions industry can do to gain back lost market share," said McNamara. "We must make window fashions a hot product choice in the minds of consumers and designers. Our new magazine—which is designed to be even more inspirational for designers—is part of elevating that perception."

"Throughout, the magazine will have more the look and feel of an inspirational magazine geared to all designers and window fashion design professionals," said Sheri O'Meara, editor. "We aim to speak to their passions and give them inspiration and information to create beautiful work for their clients. The new look and feel of the magazine speaks to and through design professionals—be they designer/decorators, workrooms, installers or manufacturers."

I hope you share our Vision!

Bruce